TASTING

The pleasant taste of a traditional dish. The full-bodied taste of good red wine. The smell of the sea before a fish lunch. These are all experiences lived by our brain, even before our palate.

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The very strong interconnection between visual and olfactory systems in the creation of expectations and experiences changes the perception of taste and influences its connotations. 

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Actually, tasting a portion of food by putting it in your mouth is actually the final act of much more complex experience, influenced by past experiences, emotions and personal memories.

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 The Behavior and BrianLab research Centre has been studying and analysing tasting and tasting experiences using Neuromarketing techniques for years.

​If you want to know the collaborations of our research Centre with the Food and Beverage sector, visit our collaborations section.