The explosion of e-commerce and digital applications has revolutionized not only our customer journey but our entire lifestyle.

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The study of interaction with graphical user interfaces, websites and applications is one of the most important fields of application of the research Centre.

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From web usability to conversion, we combine traditional techniques of investigation of the digital world with a careful analysis of the neurophysiological and emotional correlates of consumers. Each graphic element, the choice of the font, the choice of colors and contrasts, represent very important elements to guide the consumer inside his site or application.

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​Neuromarketing techniques such as Eye Tracker, Electroencephalogram (EEG) and techniques for the collection of data of Skin Conductance (GSR) represent a useful set of tools to study users' experience in the digital world.